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Behaviour & Information Technology: Putting People First in the Digital World


In today's digital age, technology plays a significant role in our lives. From smartphones to smart homes, the digital world surrounds us. However, it is crucial to remember that technology should always prioritize the needs and experiences of people. This principle lies at the heart of Behaviour & Information Technology (BIT), a prominent journal that focuses on human-centered IT. In this article, we will explore the aims, scope, and readership of BIT, as well as its contribution to the fields of usability, user experience, human-computer interaction, and human-centered design.

    Behaviour & Information Technology

    Aims and Scope

    BIT distinguishes itself from other journals by focusing on the human aspect of information technology. Its primary goal is to provide a scientific platform for peer-reviewed research, practical case studies, and insightful articles that revolve around usability, user experience (UX), human-computer interaction (HCI), human-centered design, and the social, business, and human aspects of the digital world.

    The journal attracts authors and readers from various disciplines such as usability, user experience, psychology, ergonomics, computer science, and sociology. Both academic researchers and industry professionals contribute to BIT, fostering a diverse and collaborative community. All papers submitted to BIT undergo an initial appraisal by the Editor, followed by a rigorous double-blind peer review process conducted by independent and anonymous expert referees.

    Usability and User Experience (UX)

    Usability and user experience are central themes in BIT. Usability refers to the ease with which users can interact with a product or system, while user experience encompasses the overall impression and satisfaction users derive from their interaction. BIT publishes research articles that delve into the various aspects of usability and user experience, aiming to improve the design and functionality of digital products and services.

    Studies featured in BIT explore topics such as user interface design, information architecture, navigation design, and accessibility. By focusing on usability and user experience, BIT aims to enhance the quality of human-computer interaction and ensure that technology aligns with users' needs and preferences.

    Human-Computer Interaction (HCI)

    Human-computer interaction is another crucial area covered by BIT. HCI examines the interaction between humans and computers, seeking to optimize this interaction for improved user performance, satisfaction, and overall well-being. BIT publishes research that explores the cognitive, emotional, and physical aspects of human-computer interaction and investigates ways to design intuitive and user-friendly interfaces.

    Topics in HCI covered by BIT include user interface design principles, interactive technologies, input and output devices, and user-centered evaluation methods. By promoting research in HCI, BIT contributes to the advancement of technology that seamlessly integrates with human capabilities and enhances the overall user experience.

    Human-Centered and User-Centered Design

    Human-centered design and user-centered design are methodologies that prioritize the needs, goals, and perspectives of users throughout the design process. BIT recognizes the importance of these design approaches and encourages research and practical case studies that demonstrate their efficacy.

    Articles published in BIT on human-centered and user-centered design shed light on best practices, design techniques, and evaluation methods. By emphasizing the human aspect of design, BIT ensures that technology serves its intended purpose, enhances usability, and aligns with users' expectations.

    The Social, Business, and Human Aspects of the Digital World

    In addition to usability, user experience, HCI, and design, BIT also explores the social, business, and human dimensions of the digital world. As technology continues to shape society and business practices, understanding the impact of these changes becomes paramount.

    BIT features research that investigates the social implications of technology, the role of technology in business processes, and the psychological and sociological aspects of the digital era. By exploring these dimensions, BIT provides insights into the broader context in which technology operates and helps shape responsible and ethical practices.


    BIT caters to a diverse readership, including human-computer interaction researchers, software and system designers, cognitive ergonomists, and psychologists. Professionals and academics from various fields find value in the interdisciplinary research and practical insights offered by BIT.


    Behaviour & Information Technology (BIT) stands as a leading journal that prioritizes the human aspect of information technology. By focusing on usability, user experience, human-computer interaction, human-centered and user-centered design, and the social, business, and human aspects of the digital world, BIT contributes to the advancement of technology that truly serves people's needs and enhances their overall experience. As the digital landscape continues to evolve, BIT remains at the forefront, ensuring that technology remains human-centered and user-friendly.

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