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Mompreneurs: Conquering Both Roles

As a stay-at-home mom, you may find yourself wishing you had a hobby that wasn’t just enjoyable, but also lucrative. Well, it can be done – and becoming a “mompreneur” (or a mom entrepreneur) is simpler than you may think! To prove it, here are a few tips from Blog21c on getting started and overcoming the obstacles of playing both mom and entrepreneur.

Getting Started

As a mother, you likely already have organization and planning down pat. These skills are vital when it comes to becoming a mompreneur.

● Network in your community or check online for inspiration from moms who have already found success with a home business. Get excited!

● An especially important part of starting the process is setting goals. They can be as small or large as you see fit, but be realistic.

● Create an online calendar to help you stay organized by providing a broad view of your goals. Search for something that can be customized: sticky notes, graphics, and videos are all helpful tools.

● Many people consider it a dream to work in PJs, but according to one expert, “People feel more competent while wearing business clothes.” A full suit isn’t necessary, just throw on some jeans.

Creating a Business Model

Whether you’re starting a new hobby or choosing something new, it’s important to have a clear plan. This means having a strong business model to keep you focused and on track.

● Decide what your business is going to be, and give it some serious thought. Choose something you’re genuinely passionate about that also has real potential for monetization. 

Identify your customers. Who is your key demographic? Knowing your customer base is key.

● Once you know who your target audience is, it’s time to figure out the best way to reach them. Options include creating a new customer and/or refer-a-friend discount, fliers, and an effective website.

● When you’re ready to officially draw out your business model, you’ll need to choose between a traditional model and a lean startup. Lean startups are a simpler option that covers only a few topics like your infrastructure, finances, and customer information; this may be your best option in the startup phase of your business.

Working While Mom-ing

Family first; that goes without saying. Being a mother is a full-time job in itself, so it’s important to make time for all of your duties.

● Use your planning materials to mark down all your important events; family and business. From birthdays to business goals, having all of your responsibilities written down in a single place can help keep you on track.

● Ask for help if you need it. If there’s a business task that can’t wait, ask your partner to watch the kids until you complete it. You may also want to consider hiring extra help.

Concentrate on one task at a time. If you have a small child, for example, get as much work done as you can while they nap. Conversely, if your kids are dying for some mom playtime, set aside your work and focus on your family. Sometimes multitasking just isn’t realistic.

● As your business grows, be sure to get payroll services processed quickly. Nothing can take a business down faster than payroll issues, so ensure that your payroll systems are buttoned up from the start.

Maintaining Work-Life Balance

Work-life balance is something we should all strive for, especially when you’re a mompreneur. It’s important to not only schedule time with your family and business but also for yourself.

● If your kids are old enough, try involving them in your processes. They could have a lot of fun depending on the task, and it’s a great way to have both work and family time.

● Allow yourself to say no. You may be a mompreneur, but you aren’t Super Mom; you can’t make time for everything. For example, if you usually volunteer with your child’s school, consider taking a step back.

● Give yourself some “me time.” Take a long bath, read a book, or plan a date night with your partner. You work hard, so allow yourself time to rest and reboot.

Don’t let the idea of becoming a mompreneur intimidate you. After all, you’ve already faced harder challenges! And with the right planning, creating your own business from scratch could be the best decision you ever make — both for you and for your family.

Blog21c covers a wide range of news which includes but is not limited to Technological Advancement, Health and Fitness, Fashion and Entertainment Industry, Politics, and Current Affairs as well as Motivation. If you have any questions or suggestions, let us know!

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